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Informational Articles

The What, Why and How of Business Blogs
Describes what Business Blogs are and the uses and benefits of including a weblog on your website.

Impatient Web searchers measure Web sites' appeal in seconds
An interesting study conducted by Penn State which tracked Internet users' search queries to determine their click-through patterns. This study provides great insight into how users view your website based on the keywords they used to find it and how vital it is to ensure that a website instantly appeals to it's target market.

A Buyers' Guide to Hiring A Web Site Designer
A "must read" for anyone thinking of hiring a web designer. Written by Mollie Henry, Manager of Communications Technology of Nashville's top-rated PR Firm.

Small Businesses Dodge Web
Article from USA Today explaining why the dot-com phase was short lived and what small businesses can do to avoid the pitfalls.

How Does Your Web Site Stack Up?
Article from Convene Magazine with excellent tips for planning your web site.